Each year, November 11 has become an unofficial holiday  known as China's Singles' Day when singles are encouraged to make an extra effort to find a partner. In Arabic numerals, the day looks like """", that is, ""like four single people standing together"", and there was speculation that it originated in the late s when college students celebrated being single with ""a little self-mockery""  but a differing explanation dates it back to events in the Roman Empire.
There is concern that young people's views of marriage have changed because of economic opportunities, with many choosing deliberately not to get married,  as well as young marrieds who have decided not to have children, or to postpone having them.
Jinguoyuan organized periodic matchmaking events often attended by parents. Chinese-style flirtatiousness is termed sajiaobest described as ""to unleash coquettishness"" with feminine voice, tender gestures, and girlish protestations. Romantic love is more difficult during times of financial stress, and economic forces can encourage singles, particularly women, to select a partner primarily on financial considerations.
Some men postpone marriage until their financial position is more secure and use wealth to help attract women. One trend is towards exclusive matchmaking events for the 'rich and powerful'; for example, an annual June event in Wuhan with expensive entry-ticket prices for men 99, RMB lets financially secure men choose so-called bikini brides based on windows live dating beauty and education and the financial exclusivity of the event was criticized by the official news outlet China Daily.
A brave lover in Beijing must be prepared to accept a paradigm shift to enjoy the cross-cultural dating experience.
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